The
U.S. has no shortage of people looking to blame China
for America's economic problems. The flight of manufacturing
jobs is China's fault. Who's to blame for the deflationary
pressure that prevents companies from raising prices?
China. Now that deflation worries are giving way and the
U.S. economy is picking up steam while China runs the
risk of overheating, who's to blame for inflationary pressures?
One guess.
The China critics surely aren't always
right, but they have a point. Beijing certainly has a
much greater impact on the U.S. economy now that China
is a growing power. But Gideon Mantel, the head of an
Israeli company that tracks e-mail traffic, says China
is also a major source for another American ailment --
spam. Not the meat, of course, but unwanted, aggravating
e-mail. The majority of those messages telling you how
to increase your penis size or get a discount mortgage
or get rich on eBay are trying to get you to visit Web
sites based in China.
Mantel is CEO of Commtouch Software (CTCH
), a Nasdaq-listed company with offices in Silicon Valley
as well as the Israeli city of Netanya, about midway between
Tel Aviv and Haifa.
"AMAZING" NUMBERS
Commtouch helps companies filter spam messages from
the e-mail accounts of their employees. It's hard work,
given the size of the spamming epidemic. "We're talking
now about 350,000 to 400,000 unique spam attacks a day,"
says Mantel. He defines a "unique spam attack"
as one that goes to at least 50,000 recipients. The problem
is getting worse and worse, he adds. "Since Jan.
1, we've seen probably a 30% to 40% increase" in
spam traffic, Mantel says.
About a year-and-a-half ago, Mantel and
his colleagues decided they wanted to learn more about
all the spam people were getting. About a dozen Commtouch
employees began a project, which tries to trace the location
of destination sites advertised in spam. They surveyed
300,000 sites in spam messages and found that 71% of the
Internet protocol (IP) addresses for them were based in
China.
"The numbers are amazing," says
Mantel. "When we saw them, I was so shocked, we checked
and rechecked the numbers three times." The Commtouch
team looked at the URLs embedded in the spam messages
and then checked the IP addresses that those URLs pointed
to -- and they clearly were Chinese.
MYSTERIOUS ORIGINS
He
explains how it works. "Suppose you have a sex site,
and you want to advertise it. You send a spam that says
'Come and see XYZ on this URL.' The host computer of this
URL is based in China." Mantel isn't saying that
the spammers themselves are Chinese. Chances are, they're
probably American or European. But whoever they are, they're
finding China to be a convenient base to host their Web
sites from.
"Maybe there's a redirect -- I don't
know," Mantel says. "Maybe the host computer
in China is sending [user traffic] to Korea, or somewhere
else, to confuse law enforcement." But there's no
doubt in his mind about the location of that first link.
"The host computer is Chinese," he says. It's
not hard to identify an IP address as Chinese, he adds,
since every one has about 10 digits and the first two
or three are the indicator of the country.
How could this be? After all, China is
notorious for its Internet censorship efforts, and Beijing
doesn't take kindly to pornography of any sort. Mantel
says the Commtouch people had a hard time making sense
of the figures. "We started to scratch our heads.
We said 'wow, that's an amazing number.'" One thing
that's particularly odd: While China is the host of so
many sites promoted in spam, the spam e-mails themselves
aren't coming from China.
NOT NORMAL
Mantel says the spammers are sophisticated enough that
they know how to hide the origin of an e-mail. And since
many filters identify messages as spam if they come from
addresses that already have sent similar junk mail, the
same spam is being sent simultaneously from hundreds of
IPs.
Site hosting is different, however. It
doesn't jump around. And while Beijing has strong anti-porn
policies, the economics of Web hosting work in favor of
the spammers. It's inexpensive to host a Web site in China,
and it just makes sense to operate from there, regardless
of whether it's strictly legal. Moreover, as Net usage
soars in China -- it's now the world's second-largest
Internet country after the U.S. -- the government has
a harder time keeping control of everything, Mantel points
out.
Now that the survey is done and Commtouch
has fingered China as a major problem area, Mantel is
trying to win business helping companies fight the spam.
He hopes to announce some deals in the months ahead. For
the meantime, though, add him to the list of people surprised
by the growing clout of China. The 71% figure "is
an amazing number," he says. "If it were 5%,
6%, 7%, you would say that it's normal. This is not normal
behavior."
When it comes to China, extraordinary
is the norm.
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